Dreamfoam Mattresses Reviews of 2018 & Buying Guide
Dreamfoam, a division of Brooklyn Bedding, is an all-American mattress company offering both affordability and quality. Their products are shipped directly from their factory, which translates to a lower price for customers (and no pushy salesmen in between).
With over 2,000 5-star reviews on Amazon, Dreamfoam has become a big name in the game—but is it worth the hype? Our buying guide answers some common questions about Dreamfoam and its parent company, and features comprehensive reviews of our top Dreamfoam picks.
Arctic Dreams Cooling Gel
Ultimate Dreams 13
Ultimate Dreams Eurotop
Ultimate Dreams 10
First, what is Dreamfoam Bedding?
Dreamfoam Bedding and Mattresses is a division of Brooklyn Bedding. Two brothers, John and Rob Merwin, founded it in 1995 in Arizona. The idea to sell mattresses online—a very common occurrence today; not so much, back then—was pitched by John’s wife. At first, he balked. Who would buy a mattress sight unseen, and without testing it out beforehand?
They took the chance, though, and began selling mattresses through Amazon. With the launch of their direct-buy website a few years later, the Merwin brothers decided to expand their range of mattresses in an easy-to-understand purchasing format, so customers could choose the perfect model for themselves.
What makes Dreamfoam different from other companies out there?
Most big brands started out in brick-and-mortar stores, then got into the online scene later. The Merwins, however, were pioneers. As one of the earliest and largest online mattress purveyors, they paved the way for factory-direct bed purchases, while still offering a unique and varied catalogue of products.
Brooklyn/Dreamfoam Bedding provides customers with a “customizable” experience. Their logic: offering everyone the same kind of mattress is like trying to sell everyone the same kind of pants. As such, their mattresses come in a range of sizes, materials, and firmness levels.
Do they only sell memory foam mattresses?
Brooklyn Beds, the parent company, sells the “#BestMattressEver” model, soon to be revamped with TitanFlex technology for, according to the site, even better support. The Dreamfoam division specializes in memory foam gel and basic foam mattresses, although they also feature latex models.
These beds come with a unique Comfort Level factor: after purchase, the company contacts you so you can customize your bed’s firmness or softness, on a scale from 1-10.
A support team can happily walk you through this process, as well. If the level you choose isn’t to your liking, they offer an option to return or order portions of the filler (accessed via a zipper).
Note: while it’s free to return excess layers, the company does charge a small fee for ordering additional inserts.
I’m wary of new brands. What’s their customer service like?
Both the parent site and the Dreamfoam site offer Live Chat features. We tested both and were connected to real, live people—Lilian at Brooklyn Bedding; Keaton at Dreamfoam—in less than thirty seconds. Both representatives were incredibly friendly and knowledgeable, with excellent response times.
The sites also feature Customer Support phone lines, which took us under three minutes to connect to a live person; their email feature took under one hour to receive a response.
In all cases, customer service was not only fast, but pleasant, as well. This company has no shortage of avenues for contact, so take comfort knowing that, should a problem arise, they’ll respond quickly.
What if I don’t like my Dreamfoam mattress, or want to try a different model?
Dreamfoam offers a “120-Night Trial” to all direct-from-site customers—far better than the 30- or 60-day trials offered by most companies, if at all. Four months might sound like a long trial, but it’s the perfect amount of time to determine if a bed properly supports your back and neck, suits your sleeping position, and ventilates body heat throughout the night.
They recommend waiting a minimum of thirty days before deciding if your mattress suits your needs or not, so you can get used to the new materials and the mattress can truly “settle.”
If, before the trial ends, you decide you don’t like it or want something different, their customer support team can be reached at email@example.com. The Live Chat and support lines will also be able to assist you and properly direct your concerns.
Each model comes with a 10-year warranty, including those sold through Amazon, which protects against any factory defects or early wear-and-tear a mattress might experience.
Their return policy is pretty standard for a mattress company: pillows and accessories can’t be returned, and only mattresses purchased from the site can be returned to the site (Amazon vendors may have their own return policies, so double-check before purchase).
Dreamfoam Mattresses Reviews
1. Ultimate Dreams Eurotop, Latex Review
The Ultimate Dreams Eurotop is an innovative yet traditional choice for those who wish to add their own pillow tops, or forgo the addition entirely; foam is built right in, and can be removed or added upon as you see fit.
With a customizable comfort scale from 1-10 (a rep will help you decide after ordering), you can get this model in anything from very firm to soft-as-a-cloud.
The Ultimate Dreams Eurotop is an affordable option for those with medium-to-large budgets. You get the comfort of a memory foam mattress with the durability of latex, and the option to customize your bed’s softness or firmness levels. If you need a very soft bed, consider the Eurotop; with a comfort option of 9 or 10, it’s one of the softest models available.
2. Ultimate Dreams 10″ Gel Memory Foam Review
As one of Dreamfoam’s cheapest options, the Ultimate Dreams 10″ Gel Memory Foam model is worth inspecting. It’s still not as cheap as most off-brands you’ll find scattered on Amazon, but it does have consistently positive reviews, and a host of features its competitors don’t offer.
If you’re a stomach or back sleeper who tends to overheat easily at night, look no further: the Ultimate Dreams 10″ Gel Memory Foam model was designed with you in mind.
If, however, you sleep on your side (or a combination of positions as the night goes on), a medium-firm or soft model will suit you better. Budget-wise, this is a good investment that won’t break the bank.
3. Ultimate Dreams 13″ Gel Memory Foam Review
Like the 10″ model, the Ultimate Dreams 13″ features temperature-regulating gel beads to keep the bed cool, no matter how much body heat you generate. Unlike the 10″ model, however, the 13″ option is best for side sleepers and those in need of a very soft, pliable surface.
The 10″ and 13″ models might look nearly identical, but rest assured (literally), they’re designed with two entirely different consumers in mind. If you’re a side or combination sleeper who needs plush support, the 13″ is best. At its current price point, the Ultimate Dreams 13″ can suit “Tempurpedic tastes” on a decidedly non-Tempurpedic budget.
4. Arctic Dreams Cooling Gel, Medium Review
Dreamfoam’s Arctic Dreams models are the cheapest we’ve featured in this buying guide, yet they don’t sacrifice quality. All three comprise a medium-soft to the medium-firm range; we’ll focus on the 10″ model, which falls in the exact middle of that scale.
If you run hot or change your position frequently, consider the Arctic Dreams 10″ model. Its superior ventilation will mitigate or eliminate night sweats and be overheating, while its patented Energex technology provides high levels of “spring back”—when you move, the bed will quickly accommodate you.
This is also a decent compromise for couples who each sleep in a different position, given the medium firmness level.
Dreamfoam by Brooklyn Bedding is, indeed, an innovative company, with an impressive range of options. Whether you sleep on your stomach, back, or side, or whether you wake up sweating or shivering on your current mattress, Dreamfoam seems to have a solution, totally customized to you.
Their customer service is quick to respond and very friendly, which provides peace of mind—along with that 120-night trial guarantee—for anyone who’s nervous about buying without trying.