Dreamfoam Mattresses Reviews of 2018 & Buying Guide

Dreamfoam, a division of Brooklyn Bedding, is an all-American mattress company offering both affordability and quality.  Their products are shipped directly from their factory, which translates to a lower price for customers (and no pushy salesmen in between).

With over 2,000 5-star reviews on Amazon, Dreamfoam has become a big name in the game—but is it worth the hype? Our buying guide answers some common questions about Dreamfoam and its parent company, and features comprehensive reviews of our top Dreamfoam picks.

Product

Quality

Our Rating

Price

Arctic Dreams Cooling Gel

A+

Ultimate Dreams 13

A+

Ultimate Dreams Eurotop

Ultimate Dreams 10

A-

Buying Guides

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First, what is Dreamfoam Bedding?

Dreamfoam Bedding and Mattresses is a division of Brooklyn Bedding.  Two brothers, John and Rob Merwin, founded it in 1995 in Arizona.  The idea to sell mattresses online—a very common occurrence today; not so much, back then—was pitched by John’s wife.  At first, he balked.  Who would buy a mattress sight unseen, and without testing it out beforehand?

They took the chance, though, and began selling mattresses through Amazon.  With the launch of their direct-buy website a few years later, the Merwin brothers decided to expand their range of mattresses in an easy-to-understand purchasing format, so customers could choose the perfect model for themselves.

What makes Dreamfoam different from other companies out there?

Most big brands started out in brick-and-mortar stores, then got into the online scene later.  The Merwins, however, were pioneers.  As one of the earliest and largest online mattress purveyors, they paved the way for factory-direct bed purchases, while still offering a unique and varied catalogue of products.

 Arctic Dreams Cooling Gel

Arctic Dreams Cooling Gel

Brooklyn/Dreamfoam Bedding provides customers with a “customizable” experience.  Their logic: offering everyone the same kind of mattress is like trying to sell everyone the same kind of pants.  As such, their mattresses come in a range of sizes, materials, and firmness levels.

Do they only sell memory foam mattresses?

Brooklyn Beds, the parent company, sells the “#BestMattressEver” model, soon to be revamped with TitanFlex technology for, according to the site, even better support.  The Dreamfoam division specializes in memory foam gel and basic foam mattresses, although they also feature latex models.

These beds come with a unique Comfort Level factor: after purchase, the company contacts you so you can customize your bed’s firmness or softness, on a scale from 1-10.

A support team can happily walk you through this process, as well.  If the level you choose isn’t to your liking, they offer an option to return or order portions of the filler (accessed via a zipper).

Note: while it’s free to return excess layers, the company does charge a small fee for ordering additional inserts.

I’m wary of new brands.  What’s their customer service like?

Both the parent site and the Dreamfoam site offer Live Chat features.  We tested both and were connected to real, live people—Lilian at Brooklyn Bedding; Keaton at Dreamfoam—in less than thirty seconds.  Both representatives were incredibly friendly and knowledgeable, with excellent response times.

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Ultimate Dreams 13

Ultimate Dreams 13

The sites also feature Customer Support phone lines, which took us under three minutes to connect to a live person; their email feature took under one hour to receive a response.

In all cases, customer service was not only fast, but pleasant, as well.  This company has no shortage of avenues for contact, so take comfort knowing that, should a problem arise, they’ll respond quickly.

What if I don’t like my Dreamfoam mattress, or want to try a different model?

Dreamfoam offers a “120-Night Trial” to all direct-from-site customers—far better than the 30- or 60-day trials offered by most companies, if at all.  Four months might sound like a long trial, but it’s the perfect amount of time to determine if a bed properly supports your back and neck, suits your sleeping position, and ventilates body heat throughout the night.

They recommend waiting a minimum of thirty days before deciding if your mattress suits your needs or not, so you can get used to the new materials and the mattress can truly “settle.”

If, before the trial ends, you decide you don’t like it or want something different, their customer support team can be reached at support@dreamfoambedding.com.  The Live Chat and support lines will also be able to assist you and properly direct your concerns.

Each model comes with a 10-year warranty, including those sold through Amazon, which protects against any factory defects or early wear-and-tear a mattress might experience.

Their return policy is pretty standard for a mattress company: pillows and accessories can’t be returned, and only mattresses purchased from the site can be returned to the site (Amazon vendors may have their own return policies, so double-check before purchase).

Ultimate Dreams 10

Ultimate Dreams 10

Dreamfoam Mattresses Reviews

1. Ultimate Dreams Eurotop, Latex Review

Ultimate Dreams Eurotop, Latex

The Ultimate Dreams Eurotop is an innovative yet traditional choice for those who wish to add their own pillow tops, or forgo the addition entirely; foam is built right in, and can be removed or added upon as you see fit.

With a customizable comfort scale from 1-10 (a rep will help you decide after ordering), you can get this model in anything from very firm to soft-as-a-cloud.

Pros

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    Customizable, and features a zipper to remove or add latex as desired, or send layers back to the company in the event of damage or dissatisfaction.  No charge for returning layers; small fee for ordering additional layers.
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    Reasonable price; a good mid-range option.
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    The cover is made of 100% bamboo fibers, ideal for those with sensitivities or ethical objections to synthetic materials.
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    Breathable foam top and base allow for greater ventilation and a cooler night’s sleep than similar models from other brands.

Cons

  • Comfort Scale’s range (from 1 to 10) can feel overwhelming when trying to determine which level is best; a representative will help you choose, however, and Dreamfoam offers an “exchangeable comfort” policy.
  • A core layer is poly-fill, a synthetic blend that could cause reactions in those very sensitive to materials.
  • While it isn’t a traditional pillow top, you can’t “flip” the mattress to extend its wear, since the foam is on one side only.  You can, however, rotate the mattress every so often.  And if you find the foam is breaking down too quickly, this might be a sign of a manufacturer defect and is covered under Dreamfoam’s ten-year warranty.

2. Ultimate Dreams 10″ Gel Memory Foam Review

Ultimate Dreams 10

As one of Dreamfoam’s cheapest options, the Ultimate Dreams 10″ Gel Memory Foam model is worth inspecting. It’s still not as cheap as most off-brands you’ll find scattered on Amazon, but it does have consistently positive reviews, and a host of features its competitors don’t offer.

Pros

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    More affordable than many memory foam models on today’s market.
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    Very firm, so it’s best suited for stomach and back sleepers.
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    Temperature regulation is excellent, thanks to gel foam beads in the upper layer; it stays on the cooler side, allegedly 30% more so than other memory foam models.

Cons

  • Price is still at the high end for shoestring budgets, but very reasonable for the product itself.
  • Firmness level is not suitable for side sleepers, who tend to require much softer mattresses (to allow the neck, spine, and hips to rest in their natural alignment and prevent joint pain).  If you or your partner sleep on your side even part of the night, this mattress choice could leave you with aches, pains—and exhaustion.

If you’re a stomach or back sleeper who tends to overheat easily at night, look no further: the Ultimate Dreams 10″ Gel Memory Foam model was designed with you in mind.

If, however, you sleep on your side (or a combination of positions as the night goes on), a medium-firm or soft model will suit you better.  Budget-wise, this is a good investment that won’t break the bank.

3. Ultimate Dreams 13″ Gel Memory Foam Review

Ultimate Dreams 13″ Gel Memory Foam

Like the 10″ model, the Ultimate Dreams 13″ features temperature-regulating gel beads to keep the bed cool, no matter how much body heat you generate.  Unlike the 10″ model, however, the 13″ option is best for side sleepers and those in need of a very soft, pliable surface.

Pros

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    Currently marked down by the manufacturer and many Amazon sellers, making it one of the most affordable options from Dreamfoam (rep was not allowed to divulge whether the markdown was temporary or permanent).  An excellent buy for its price.
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    Very soft, providing pressure point relief to side sleepers and those who toss and turn; the gel foam top contours to your body as you move, while the memory foam beneath that layer provides support.
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    Suitable for some back sleepers, or those who only sleep on their back for part of the night.
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    Very inexpensive with its current markdown.

Cons

  • May require a “breaking in” period to show its true softness, since the second layer is higher density foam than top gel.  The company advises waiting 30-60 days before determining this factor, then contacting a rep if the bed still does not suit your preferences.
  • Not ideal for stomach sleepers, who tend to require medium-firm or very-firm models.

4. Arctic Dreams Cooling Gel, Medium Review

 Arctic Dreams Cooling Gel

Dreamfoam’s Arctic Dreams models are the cheapest we’ve featured in this buying guide, yet they don’t sacrifice quality.  All three comprise a medium-soft to the medium-firm range; we’ll focus on the 10″ model, which falls in the exact middle of that scale.

Pros

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    Stays very, very cool during sleep, a pro for anyone who runs hot; possible con for those who don’t.
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    Uses a unique polymer compound called Energex, which features the pressure-relieving property of traditional visco, while still having the “spring back” effect of latex.
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    6″ foam core and 3″ Energex foam top layer provide ventilation, comfort, and quick response time (how long it takes for the bed to regain its shape after you get up or move).

Cons

  • For those with synthetic material concerns, the top Energex layer might present new allergies or reactions (although it’s worth noting, all materials are CertiPUR Certified).
  • High level of ventilation might leave some sleepers chillier than they’d prefer, although personal bedding preferences (sheet materials, comforter thickness, and sleeping attire) can provide an easy and cost-effective solution to this.

If you run hot or change your position frequently, consider the Arctic Dreams 10″ model.  Its superior ventilation will mitigate or eliminate night sweats and be overheating, while its patented Energex technology provides high levels of “spring back”—when you move, the bed will quickly accommodate you.

This is also a decent compromise for couples who each sleep in a different position, given the medium firmness level.

To Conclude

Dreamfoam by Brooklyn Bedding is, indeed, an innovative company, with an impressive range of options.  Whether you sleep on your stomach, back, or side, or whether you wake up sweating or shivering on your current mattress, Dreamfoam seems to have a solution, totally customized to you.

Their customer service is quick to respond and very friendly, which provides peace of mind—along with that 120-night trial guarantee—for anyone who’s nervous about buying without trying.